The Real Brokerage Inc. (NASDAQ: REAX) announced that Village Premier Collection, the nation’s largest minority- and woman-owned independent brokerage, has joined the company under its recently launched Private Label program.
The Atlanta-based Village Premier brings $665 million in annual home sales from nearly 500 agents located in six states and the District of Columbia. Company president Cheri Benjamin was a U.S. Air Force veteran who joined Village Premier as its first agent in 2013 and acquired the brokerage six years later.
“I’ve known and admired Cheri for many years, and I couldn’t be more excited that she sees the value of aligning Village Premier with Real,” said Real President Sharran Srivatsaa. “Her values and business approach mesh seamlessly with Real so this couldn’t be a better fit. The Private Label program was designed for brokerages like Village Premier Collection that have built successful businesses on their own, but that will benefit from the resources of a larger platform. I’m excited to welcome Village Premier to Real and look forward to a long and beneficial partnership.”
“At Village Premier, our priority has been to build a community where every agent feels safe and is connected by a shared vision,” said Benjamin. “We believe in reaching down and pulling someone up, and that’s in complete alignment with how Real has built its business. It’s a culture that accepts differences, rewards collaboration over competition and where agents are given the ability to build profitable careers.”
