Source: Forbes —
In today’s “personalization first” era, when a company wishes to establish its market leadership, it starts by defining its customer base and catering to its needs, even if its operations are based on a B2B model.
Effective personalization tools are an obvious requirement for high-demand, high-risk clients like those of the real estate market. It seems like the global real estate market has been pretty much unaffected by the unstable economy, the post-Covid geographic transitions, or the organizational office shifts.
Investing in real estate may still be one of the most popular means to accumulate wealth.
The estimated size of the U.S. real estate market was USD 3.69 trillion in 2021; it is expected to reach USD 3.81 trillion by the end of 2022. While real estate companies worldwide are thriving, their operational methods are under scrutiny. Digitization and automation have led investors to demand 21st-century efficiency, and most midsize real estate firms are still unable to deliver these standards.
