Coppell, Texas-based Birchstone Residential, the in-house property management company division of the multifamily investment firm Ashcroft Capital, announced the appointment of JoAnn Blaylock as president.
Blaylock was previously president of Quarterra Living, the property management arm of Lennar Corporation’s multifamily division, which she helped launch in 2014. In her new role, she will be responsible for complete oversight of Birchstone’s portfolio of 13,780 apartment homes in the Sun Belt region and the new communities to be added to Birchstone’s portfolio.
“It’s our continual mission to make Birchstone a best-in-class property management company focused on customer service and resident satisfaction,” said Frank Roessler, CEO and founder of Ashcroft Capital and Birchstone Residential. “JoAnn’s depth of experience will allow her to build upon this great organization and position us for growth as markets recover and our unit count climbs north of 20,000 and beyond. We’re thrilled to welcome her as president of our team of 400-plus associates, and we’re confident that her industry acumen and robust leadership skills will translate to satisfied residents, high-performing associates and a world-class culture for our organization.”