Whether it’s rooting on a team at a nearby sporting event, drifting down a lazy river with loved ones at a Play category listing, or enjoying the pool with friends at a beachfront villa, there are plenty of playful adventures awaiting this summer.1
Global sporting events fuel travel excitement
As the Olympic and Paralympic Games Paris 2024 draw closer, guests from around the world are looking to secure a front row seat at the event. While Paris2, is the most searched city worldwide on Airbnb this summer, cities like Lille, Versailles, and Lyon are trending thanks to the strategic decision to host Paris 2024 throughout France3. Listing page views during the Games period have been on average 11 times higher in the French host cities and their surroundings compared to the previous year4.
With the European Football Championships set to kick off in ten locations across Germany this June, three of the host cities Dortmund, Munich and Stuttgart have emerged as trending destinations this summer. In the US, several host cities of America’s Soccer Tournament such as Glendale, AZ, and Las Vegas, NV, are trending5 with the tournament scheduled to kick off this June.
Trending destinations globally
Brighton and Hove, United Kingdom
Dortmund, Germany
Chiclana de la Frontera, Spain
Munich, Germany
Stuttgart, Germany
Barretos, Brazil
Tokyo, Japan
Lille, France
Nazaré, Portugal
Heroica Veracruz, Veracruz, Mexico
Trending destinations in the US
Quincy, Washington
Columbia, South Carolina
Las Vegas, Nevada
Glendale, Arizona
Ouray, Colorado
Eugene, Oregon
Broken Bow, Oklahoma
Saint Paul, Minnesota
Rosemary Beach, Florida
Santa Rosa Beach, Florida
Guests seek play-based stays and experiences
With searches for the Play category more than doubling this summer7, guests are searching for stays that are experiences in their own right. The Play Category features listings with fun–filled offerings that go beyond the typical amenities, including basketball courts, game rooms, trampolines, water slides, and more.
Whether it’s a studio with its own climbing wall or a rainforest chalet with waterslides and waterfalls, some of the most wishlisted listings in the Play category are ideal for an action-oriented stay:
Historic Home with Bowling Alley, Hastings, UK
Fun Studio with Climbing Wall, Rače, Slovenia
Trullo with Indoor Pool, Locorotondo, Italy
Seaside Summerhouse with Trampoline, Orø, Denmark
Chalet with Slides and Waterfalls, Ilhabela, Brazil
Beach Cabin with Cubbyhouse and Play Area, Torquay, Australia
Arcade House with Games Room, Bloomington, Illinois
Three Story Cabin with Playground, Broken Bow, Oklahoma
Luxury Entertainment Oasis, Tracy, California
Converted Turkish Baths with Bowling Alley, Hastings, UK
Fun Studio with Climbing Wall, Rače, Slovenia
Trullo with Indoor Pool, Locorotondo, Italy
Chalet with Slides and Waterfalls, Ilhabela, Brazil
Beach Cabin with Cubbyhouse and Play Area, Torquay, Australia
Arcade House with huge games room* in Bloomington, Illinois
Three Story Cabin with Playground, Broken Bow, Oklahoma
Seaside Summerhouse with Trampoline, Orø, Denmark
Luxury Entertainment Oasis, Tracy, California
64% of guests say7 that traveling on Airbnb provides a closer connection to the local culture than staying in a hotel or resort. Airbnbs are not only found in more authentic neighborhoods, but many of the stays on the platform are incredibly characterful, offering a glimpse into local tastes and passions.
Families seek outdoor space and beachside stays
Having more space to be outside is a priority for families this summer, with searches for outdoor amenities like pools and BBQs increasing by 30% for family travel8. With amenities like chef’s kitchens and private outdoor areas, Airbnb is the preferred choice of many families. Almost three in five guests say being able to fit all their family in one place is a major deciding factor when booking, according to a recent survey9. And 71% say that amenities such as kitchens, workspaces, and backyards are important when booking10.
This summer, families are looking to Airbnb to hike, swim and soak up incredible views. Some of the top categories booked for families this summer have a waterfront theme, including Beach, Amazing Pools, and Lake categories. Here are some of the top trending destinations near the water for families this summer:
Çeşme, Turkey
Krk, Croatia
Jeju, South Korea
Cebu City, Philippines
Melbourne, Australia
Puerto Escondido, Mexico
Nassau, Bahamas
Durrës, Albania
Miramar Beach, FL, United States
Marquette, MI, United States
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