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Want to close more deals? Then you can’t rely solely on your sphere of influence and networking to meet new clients and build your pipeline. Our team of experienced real estate agents reviews these top real estate lead generation companies. They can help you find qualified leads that are actively buying and selling now using the latest tech, like predictive analytics. We pinpointed the top real estate lead generation companies for 2024 based on the their cost, the lead quality they provide, whether their leads are high- or low-funnel, and whether those leads are exclusive to you.
In this article, we review eight exceptional real estate lead generation companies that can supercharge your lead generation efforts and get you to the closing table faster.
At-a-glance: The 9 top real estate lead generation companies for 2024
Best for full-service marketing suite + exclusive leads
Market Leader
From $139
Best for seller leads
SmartZip
From $500
Best for automated lead nurturing
Zurple
From $309
Best for seller leads (with a no-contract option)
Offrs
From $499
Best for exclusive inherited-property seller leads
Catalyze AI
From $360
Best for buyer leads based on location
Zillow Premier Agent
From $20
Best for most affordable all-in-one marketing solution and website design
RealGeeks
From $299
Best for customer service
zBuyer
From $400
Best for custom real estate websites
Placester
From $79
At-a-glance: The 9 top real estate lead generation companies for 2024
Best for full-service marketing suite + exclusive leads
Market Leader
From $139
Best for seller leads
SmartZip
From $500
Best for automated lead nurturing
Zurple
From $309
Best for seller leads (with a no-contract option)
Offrs
From $499
Best for exclusive inherited-property seller leads
Catalyze AI
From $360
Best for buyer leads based on location
Zillow Premier Agent
From $20
Best for most affordable all-in-one marketing solution and website design
RealGeeks
From $299
Best for customer service
zBuyer
From $400
Best for custom real estate websites
Placester
From $79
Market Leader
Best for: Full-service marketing suite + exclusive leads
Like its name suggests, Market Leader is known for offering a full marketing suite with features like email and SMS marketing services, lead capture forms and a built-in lead management CRM. The company provides in-house advertising experts who send leads exclusively to you and streamlines lead management and marketing efforts.
Market Leader is a strong option for real estate professionals looking for lead generation and marketing solutions. Its full marketing suite and leads exclusivity set it apart, although it would stand out even more if it offered concierge service and a free trial option. Users have praised its efficient CRM capabilities but noted challenges with lead responsiveness in some cases. If a trial period is essential, consider alternatives like Placester, which offers a 30-day free trial.
Buying Options
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Professional for Teams: $139 per month plus additional per-user charges
Business Suite for Brokers: $139 per month plus additional per-user charges
Network Boost: Around 40+ leads for as little as $350 per month
Pros + Cons
Pros:
Email and SMS marketing services, built-in lead management CRM, lead capture forms, lead exclusivity, full marketing suite
Cons:
Lead list generation comes with a fee, does not offer a concierge service, limited analytics, no free trial period
Social media integration
Customizable reports
Network Boost helps generate leads through social media ad campaigns
HouseValues helps you get leads from a desired ZIP code
Leads Direct helps run pay-per-click advertising campaignsExclusivity: YesTrial period: NoContract requirements: Six-month minimum
SmartZip
Best for: Seller leads
SmartZip uses predictive analytics to predict likely sellers 6 to 12 months in advance, offering a first-mover advantage in tight inventory markets. The company provides robust marketing and nurturing tools, including a CRM with lead data, home valuation landing pages, direct mail campaigns, a comparative market analysis tool and more.
SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform. To generate real estate leads, SmartZip employs predictive analytics that sifts through consumer data from sources like credit card companies, market data from MLS and other demographic data. Real estate agents using SmartZip gain immediate access to its CRM populated with the data. In this dashboard will be a list of property owners in the agent’s target area based on their likelihood to sell within the next 18 months. Armed with this data, agents can streamline their outreach efforts and focus on sellers who are ready for their services.
Buying Options
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Starting at $500 per month, with an average monthly spend of $1,000
Pros:
Predictive analytics, comprehensive marketing and nurturing tools
Design quality of marketing materials
Cons:
Leads are not exclusive and are generally top of the funnel, not recommended for new agents, relatively pricey
Smart CRM
Direct mail campaigns
Home valuation landing pages
CMA tool
CheckIn app
Local trend reportsExclusivity: NoTrial period: NoContract requirements: Annual contract is required
Zurple
Best for: Automated lead nurturing
Zurple generates leads within your target market (up to 10 areas) with branded landing pages that pull in MLS listings for your area. Once a lead is input into its CRM, Zurple sparks conversations via text or email with your leads from all sources, and alerts them to new listings in their area of interest. Automated conversations will nurture your prospects until they become “hot leads” — allowing you to jump in with a human touch to bring sales across the finish line.
Buying Options
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Starting at $309 per month, you can also purchase search engine marketing (SEM) services from Zurple, additional sites at $100 per month, per site, and upgrade to include their Pipeline Boost feature.
Pros:
Provides immediate replies to inquiries, emails and texts
Takes the pressure off of agents to be available 24/7
Automated lead nurturing and pipeline management
Cons:
Landing pages are basic + not integrated into your website
Offers branded landing pages with an MLS listings feed for your target market (up to 10
Tracks lead behaviors online and in the real world to understand where they are in the purchasing process
Uses behavioral-based communications to build a rapport with leads at key points in their journey
Video and social media marketing toolsExclusivity: YesTrial period:Contract requirements: Six-month minimum
Offrs
Best for: Finding sellers leads (without a contract)
Offrs was one of the first companies to offer AI-powered predictive analytics to find likely sellers based on hundreds of data points. Their latest feature, RAIA, is a conversational chatbot that’s been trained by licensed real estate agents to qualify and nurture your inbound leads for you, converting them into clients. You can simply jump in when you’re ready for more personal communication with the most qualified leads.
Buying Options
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Starts at $499 per month for exclusive leads. The no-contract option is more expensive than the 12-month contract option. Visit Offrs to request and demo and get their latest pricing.
Pros:
A no-contract option so you can try Offrs (for a slightly higher cost per month)
A highly effective chatbot to qualify new leads by asking pertinent questions
Cons:
No CRM, but if you are looking for seller leads and already have a CRM for your contact management, Offrs + RAIA is an excellent choice.
RAIA AI qualifies leads via SMS, email, or web chat
AI is trained by licensed agents & ISAs
AI predictive lead scoring
Available ROOF upgrade means ISAs will call leads for you
Catalyze AI
Best for: Exclusive inherited-property seller leads
Catalyze AI utilizes real-time data to identify inherited properties in your local area with a high prediction rate, representing an estimated $69 billion in annual property sales.
Catalyze AI, the top choice for exclusive inherited property leads in real estate, employs predictive computer analytics and AI technology to identify highly motivated inheritance leads before they end up in probate court. While the company doesn’t provide marketing tools, its predictive analytics technology puts you considerably ahead of competitors. These leads are often eager to sell, making them highly valuable — especially for such an affordable product. However, leads may take time to close, and the service isn’t available in all markets. This company is best suited for experienced listing agents familiar with the probate process.
Buying Options
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Starts at $360 per month for 30 leads ($12 per lead for homes under $1 million; $15 for higher-value homes)
Pros:
Intuitive dashboard, affordable, monthly sales training calls with scripts for better conversions
Cons:
Limited to inherited properties, no extra marketing bells and whistles are included
User dashboard to monitor new leads
Radius-based leads within 50 miles from youExclusivity: Yes, exclusive listing leads get pushed to your platform.Trial period: No, but select discounts may be available (must inquire)Contract requirements: Can cancel at any time
Zillow Premier Agent
Best for: Buyer leads based on location
Zillow Premier Agent (ZPA) is a well-known platform for generating buyer leads. It’s highly effective for connecting agents and brokers with local buyer leads. The platform’s high traffic volume and straightforward CRM make it a top choice for lead generation.
As a major player, Zillow is hard to overlook in the real estate industry. The company has the resources to invest heavily in SEO and therefore dominate Google search results. That’s good news for real estate agents and brokers looking to attract leads. Agents do pay for these leads, with Zillow’s “Zillow Flex” now taking a percentage of commissions from referred leads. While Zillow’s exposure is significant, some industry insiders argue the company prioritizes “Flex” over “Premier Agent” partners, making the landscape competitive. Nonetheless, if you want to cast a large net, Zillow Premier Agent can give you that exposure.
Buying Options
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Depends on the ZIP code — around $20 to $60 per lead
Pros:
Personalized agent profile, exclusive placements on your listings, streamlined CRM
Cons:
Lacks robust lead follow-up tools, leads aren’t necessarily qualified or exclusive, variable costs based on your location
Priority status when claiming properties on Zillow
Ease of automating follow-ups for lead conversionExclusivity: NoTrial period: NoContract requirements: Vary
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RealGeeks
Best for: Most affordable all-in-one lead generation solution and website design
Real Geeks offers a robust solution for real estate lead generation, IDX website design and all-around marketing suitable for single agents, teams and brokerages.
Buying Options
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Starts at $299 per month cultivation, designed to help agents scale their businesses effectively, SEO happy hours to help customers improve real estate lead generation
Pros:
Comprehensive toolkit including lead generation websites, CRM and lead
Cons:
Limited customization options for websites, additional fees for certain features, no free trial
Real Leads campaign manager and lead generator
Home valuation tool
Market reports
CRM with lead activity tracking, lead autoresponders and 3rd-party integrations.Exclusivity: NoTrial period: None specifiedContract requirements: None specified
zBuyer
Best for: Customer service
zBuyer offers a suite of tech-forward features, such as email and SMS marketing, an IDX website and marketing assistance, in addition to its real estate lead generation services. What sets it apart is its commitment to transparency and exceptional customer service. Nevertheless, online reviews suggest zBuyer could further enhance its service by providing exclusive leads to users seeking top-quality prospects.
Buying Options
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Starts at $400 per month; can vary by zip code
zBuyer is a top real estate lead generation company offering features like email and SMS mass marketing, an IDX website, and marketing assistance. It stands out for its transparency and customer service
Pros:
Leads are sent directly to your CRM, social media integration, and real-time leads are provided
Cons:
Fee-for-lead list generation model (relatively more expensive options), leads are shared with up to 6 agents
Customizable lead packages
Lead replacement policy
Connected to HousingNow.comExclusivity: NoTrial period: None specifiedContract requirements: Flexible contract
Placester
Best for: Custom real estate websites
Placester excels in providing customizable real estate websites with integrated IDX listing search and content marketing features. It offers a services marketplace for one-time or ongoing services like website setup and content creation.
Placester truly is an all-around solution for real estate agents looking to improve lead generation through website creation. Its Do-It-For-Me (DIFM) package allows agents to craft custom websites in under two days, making it suitable for both tech-savvy and less tech-savvy agents alike. There’s also code-free site editing available, which allows you to better customize your website — even with the more affordable DIY package. Last, Placester offers built-in lead-generation features, such as custom landing pages and community pages, along with a CRM tool for email list nurturing.
Buying Options
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DIY packages start at $79 per month, while “Do-It-For-Me” (DIFM) packages start at $119. The next level, DIFM Content Pro, starts at $319, plus you can sign up for Broker Management Software at an additional $25 per month. Annual pricing discounts may be available.
Pros:
Unlimited landing page creation, blog posts, fully customizable website templates, IDX listing search and built-in SEO tools.
Cons:
Leads aren’t guaranteed, built-in CRM has limited functionality
IDX listing search engine
Built-in SEO tools
Services marketplace for marketing professionals
The DIFM + Content plan helps you write optimized blogs and social contentExclusivity: Not specifiedTrial period: 30-day free trialContract requirements: Monthly or annually
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Our methodology: How we chose the top real estate lead generation companies for agents for 2024
HousingWire is the destination for industry leaders and decision makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry.
To determine which real estate lead generation companies are best for industry professionals, HousingWire analyzed dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data like price, special features, ease of use, return on investment, client support, and customer reviews.
We crawled the web so you don’t have to, analyzing a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.
Frequently asked questions
1. Are lead generation companies worth it in real estate?
Yes, lead generation will truly be the lifeblood of your business’s success. It may seem challenging to generate real estate leads at first, but once you build up a current of strong, qualified leads, you’ll see how much less effort will be necessary to sustain sales.
Many real estate professionals turn to lead generation companies like the ones listed above to streamline the process and access more potential clients. While some agents have achieved significant success with these services, whether they are worth it (or not) depends on your individual circumstances. Assess your budget, target market and specific goals before investing in any service. Also determine which aspects of marketing you are least comfortable attempting on your own, and start outsourcing there.
2. Where do real estate agents get most of their leads?
Real estate agents acquire leads from multiple sources. While lead generation companies are one option, agents also obtain leads through traditional avenues like referrals, open houses, community events and their personal networks. Real estate professionals use online platforms, such as social media and websites, to attract potential clients outside of their immediate local area. The choice of lead generation methods may vary, but it’s always a great idea to diversify your lead channels for the most well-rounded approach.
3. How do I find the best lead generation company for real estate?
Our team of real estate experts recommend that you choose a real estate lead generation company that custom-tailors its services to you. There’s no sense in paying for leads outside of your zip codes or from demographics that aren’t going to be interested in the properties in which you specialize.
Begin by choosing lead generation companies on this list with a strong reputation within your particular niche. Consider online reviews, testimonials and references to gauge their credibility. Choose companies that offer transparent pricing and clearly defined lead sourcing methods, avoiding hidden fees or unclear processes. If possible, opt for a trial period to assess the company’s performance before making a long-term commitment.
4. Should I pay for leads in real estate?
Paid leads may offer quantity, but their quality can definitely vary. Decide whether you prefer a smaller number of high-quality, active leads or a larger volume with potentially more “cold” prospects. It’s also wise to diversify your lead generation methods. While paid leads can be a part of your strategy, don’t overlook organic methods like referrals, networking and your overall online presence.
The full picture: Top real estate lead generation companies for 2024
The lead generation landscape is more dynamic than ever, with a range of top companies offering lead gen services tailored for agents, teams and brokerages. Whether you opt for a widely known product like CINC, a major platform like Zillow Premier Agent, or specialized solutions like Catalyze AI, the key is to align your choice with your specific needs, budget and target market.
Remember that lead generation companies can be a valuable asset in your real estate journey, but success ultimately depends on your conversion strategy and how well you capitalize on the leads provided. We’ve thoroughly researched the top real estate lead generation companies and weighed the pros and cons to help you make an informed decision to support your business.
The average agent needs so many skills, and it’s easy to become a jack-of-all trade, but a master of none.
You’re a marketing strategist, copywriter, editor, market expert, and client service pro — all in one. You worry about your social media traffic, SEO, and attending your association meetings to stay up to speed on marketing trends.
Somewhere between leveraging your personal network, filming social media videos and the unpleasant task of cold calling, you’re burned out.
Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.
