The Nashville-headquartered bank Pinnacle Financial Partners has signed an agreement with Southwest Value Partners and AEG, joint venture partners and co-developers of the Nashville Yards mixed-use district, for the exclusive naming rights on the project’s 4,500-capacity music venue.
The state-of-the-art live entertainment theater will be known as The Pinnacle. The long-term agreement, brokered by AEG Global Partnerships, also makes Pinnacle the official bank of the music venue and marks its first naming rights partnership. The Pinnacle is set to open in early 2025 and key signage elements including a prominent fixed interior and exterior logo placements, as well as year-round digital signage on all screens within the Nashville Yards LED network, will feature the Pinnacle name. Additional branding and exposure will also be achieved through the music venue’s digital and social channels.
The financial terms of the agreement were not disclosed. The deal expands Pinnacle’s presence at the Nashville Yards project – the bank opened its initial retail presence at the development in 2022, and later this year will move into its new corporate headquarters and open a full-service branch in the project’s first multi-tenant office building, known as the Pinnacle Tower.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment and sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together. Our music banking team will be directly across the street from the venue—visiting artists will be able to see us from the green room balcony. And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”