Tech Trends: As you plan your 2024 outreach strategy, don’t ignore video. Why? According to Brafton (https://www.brafton.com/) video marketing is powerful because it doesn’t take much effort for users to click and watch videos (especially if they’re short), meaning prospective customers can access the information they contain faster and easier than other forms of content.
Brafton is an expert in content marketing. The company’s mission is to help businesses succeed by providing the most impactful, creative and scalable content marketing services and technology solutions.
Brafton believes that every company needs to embrace the use of video in 2024 to remain competitive. And in a very tight real estate market, anything you can do to get an edge is something your company should be implementing. Here are some of the benefits that Brafton says video advertising and marketing can deliver for any real estate company:
Videos Boost Engagement
Videos work best when they are embedded into other pieces of content as part of a larger content strategy. Done right, a great video can help the real estate company maximize user engagement on other pages. It increases the amount of time users spend interacting with the company’s brand and improves the likelihood of goal conversion.
Video Increases Organic Traffic
User engagement is one of the many metrics Google and other search engines use to determine where pages rank on search results pages. That means the better your videos encourage user engagement, the higher Google will rank your pages. It also means you’ll generate more organic traffic to other areas of your website.
Higher Goal Conversions
Users need to stay on your pages long enough to know what you want them to do (and to actually take that action). If they find your videos engaging enough, they’re significantly more likely to take the next step in the customer journey, whether that’s subscribing to your newsletter, filling out a form or downloading a report.
Enhance your ROI
Strategically embedding video into your existing content turbocharges engagement and accomplishes more of your goals with fewer marketing dollars spent. That means you’re getting more value from your existing budget, freeing up dollars to spend on other marketing (or business) initiatives.
“If you’re on the internet, you probably know how powerful videos are,” said Ankit Vora, a freelance B2B SaaS writer with over seven years of experience. “From social media to online stores to emails, you’ll find them everywhere. And when done right, video marketing can help you boost your brand’s visibility, engagement, and conversion rate.
“One of the reasons why video works better than other content formats is that it helps you connect with your audience on an emotional level. But with so many brands concerned only about pushing their products and services in front of their audience, the emotional factor in videos today is often missing.
“In a world where brands are rolling out overly produced, emotionless videos, you can stand out by producing a heartfelt one through which you connect with your audience on a personal level with this technology,” concluded Vora.
