Tech Trends: As I have stated in prior articles, everyone needs CRM or customer relationship management technology. In a competitive market like the one that exists today, you need to get closer to your customers and earn their business. Millennial environmentalist and entrepreneur Spencer Dusebout, realizing this business need, has started a company called Aidium (https://thinkaidium.com/).
Aidium is venture backed and one of the fastest growing companies in the proptech sector. The company aims to reinvent the CRM space and with Dusebout as its founder and CEO, it’s off to a good start.
At age 16 Dusebout co-founded Hands4Others (H4O) a youth based non-profit aspiring to solve the world’s water crisis. Spencer led H4O from an idea on the back of a napkin, to an international movement that provided safe water to over 250,000 people in 17 countries around the world.
A technologist at heart, he has more recently started several SaaS companies spanning predictive data, machine learning, and enterprise software. He utilizes a unique combination of technical skills, alongside a strong business acumen to drive growth and pursue technological excellence.
But why has Dusebout decided that reinventing CRM is the right thing to do in a very tight real estate market? “We should start this conversation by first acknowledging that marketing means very different things to different people,” he answered. “We try to partner with our customers at Aidium. We focus on a research-based approach to expanding your sales funnel.”
According to Dusebout’s research, for every 100 leads about 20 will fill out an application and 10 of those will fund. Aidium uses advanced technology and machine learning to increase that number to 30 applications completed and 20 funded loans for every 100 leads.
This is achieved by using the Aidium technology to help you stay in closer contact with every lead.
“How do you make sure you’re staying in front of every customer and pushing them to complete an application in a very hyper personalized way and then obviously make sure that they do not drop off? You need to provide useful and helpful content,” says Dusebout.
“CRMs provide a lot of stock content, but we give you interesting little things that set you apart that most people aren’t doing. We have a lot of content ideas to help you engage more meaningfully with your customers.”
Moving forward, Aidium will use data to help turn more leads into closed deals. “We’re leaning heavily into data and reporting side. There is a lot of data that resides in your current system that people in this industry just don’t use well,” concluded Dusebout. “We’ll start by automating the mundane job to give you more time to meaningfully engage customers and from there we’ll use your data to give you a more holistic look at your database and prospects. If you are going to win in this or any other market, you must play to your strengths. Our technology is designed to help our users take full advantage of their data.”
