The media giant Gannett Co. Inc. (NYSE: GCI) and its flagship newspaper USA Today have announced a multi-year strategic partnership with Home Solutions, a digital media company aimed at providing vendor services to homeowners.
The partnership will launch before the end of the year with a dedicated home services-focused section titled “Homefront” on the USA Today website. The new section’s original editorial content will cover home maintenance topics including roofing, gardening, lawncare and general contracting, and it will offer readers information, reviews and listings of the top service providers available.
“Partnering with Home Solutions to provide essential services for homeowners across the nation is exactly what our readers want and need,” said Kate Gutman, Gannett senior vice president of content ventures. “Making it simple and accessible for residents to secure the trusted services they need whether they rent or own is what this partnership hopes to accomplish. We believe this new vertical will provide essential content and go a long way to improving the homes and lives of our dedicated readers.”
“Home Solutions is excited to be Gannett’s official partner,” said Sarah Soule, Home Solutions CEO. “Owning and managing a home is real work. Our mission is to make home service experiences better for everyone, and we do the heavy lifting of researching, vetting, and recommending top providers on projects to improve your home. With Gannett’s audience, this partnership offers a wonderful opportunity to take the hassle out of owning a home for millions of homeowners.”