Whether it’s International Grenache Day, National Chianti Day, or just Wednesday, it’s probably wine o’clock somewhere. If you don’t believe us, just ask the Hosts of the more than 120,000 listings in Airbnb’s Vineyards Category all around the world.
In May, Airbnb introduced a new way to search designed around Airbnb Categories — including Vineyards. Now, for Hosts, sharing a vineyard-adjacent home is like living on cloud wine, and not just because they can stop and smell the rosé. In the US, Hosts offering stays near vineyards collectively earned more than $270 million in Q2 2022 alone, with an individual US Host in the Vineyards Category typically earning more than $8,000 over the same period.
For Chantal, who owns her own fully certified sustainable vineyard — one of just two in Michigan — her earnings from hosting an apartment within her winery have become a vital, additional source of income for her family. Michigan’s harsh seasons come with a multitude of challenges for vineyard owners, with every aspect of Chantal’s business impacted by the weather — all except for their Airbnb, that is. Amidst an unpredictable climate, Chantal’s listing has acted as a steady source of revenue, a helpful tool in the off-season when her vineyard doesn’t receive as much business. On top of the ability to earn as a Host, Chantal loves offering an immersive wine experience to her guests — furry companions included — with the added bonus of boosting her own wine sales. Since she first began hosting in 2017, Chantal has earned $91,484 to date, all while creating a highly desirable destination for fellow wine connoisseurs.1
Like Chantal, people from all walks of life and backgrounds can start hosting and earning. As of June 30, 2022, 45 percent of US Hosts in the Vineyards Category are between the ages of 30 and 50, and more than a quarter are older adults over the age of 60 — and 62 percent self-identify as women. In addition, the top 10 US cities with the most listings in the Vineyards Category as of Q2 2022 are:
Branson, MissouriNorth Myrtle Beach, South CarolinaPigeon Forge, TennesseeSevierville, TennesseeDavenport, FloridaIthaca, New YorkFour Corners, FloridaPaso Robles, CaliforniaMoab, UtahWilliamsburg, VirginiaBeech Mountain, North Carolina
Even vineyard-bound US guests range the gamut, from Gen X (31 percent) to boomers (16 percent), families looking for an outdoor escape (28 percent) to romantic duos or friend-cations with two BFFs (31 percent).
The opportunity to earn for Hosts also extends from coast to coast and blend to blend. The top 10 US states where Hosts near wineries earned the most in Q2 2022 are:
California ($61 million)Tennessee ($42 million)Florida ($17 million)New York ($16 million)South Carolina ($14 million)Missouri ($13 million)New Jersey ($10 million)Washington ($9 million)Massachusetts ($8 million)Michigan ($7 million)
To learn more about hosting — in wine country or beyond — go to airbnb.com/host and get started.
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